Sprint Finish.
Client
Flutter
Background:
Sprint Finish is my experience, thoughts and learnings facilitating two design sprints back to back. Each project was time dependent with the added challenge of COVID — we had to find inventive ways to keep the sessions engaging and relevant .
Both sessions have had a profound effect on me — in terms of the benefits I’ve seen from a ways of working perspective and a model for a hybrid future.
Core Responsibilities:
Discovery: Deep dive into research, findings, data and competitor analysis
Lead on sprint session(s) and key POC for stakeholders
Journey maps / internal testing / divergent and convergent thinking
Bet Builder.
Overview: Create your own bet on a single match including different markets and it’s priced instantly
Problem to solve: Downward trend in Sky Bet being rated as being good for building bets
Opportunity: Increase loyalty to Sky Bet by having an industry leading bet building experience
Format: In-person
Super 6.
Overview: Challenge Jeff is an added bonus to the main game rather than a reason to visit the product.
Problem to solve: Improve customer retention, engagement and excitement. While users who are engaged in leagues stay around longer we see the ‘Fantasy effect’ whereby if you drop behind in a season you become disengaged with your leagues.
Opportunity: By developing the head to head proposition, we will give customers more reason to return and engage with the product improving weekly round retention.
Format: Remote
In-depth presentation of studies.
Innovation in the workplace, rise of sameness and sprint learnings.
00:00 - 01:33 — Introduction
01:33 - 02:32 — Speed in business
02:32 - 03:30 — Innovation in the workplace
03:30 - 05:12 — Rise of sameness/Importance of difference
05:12 - 07:08 — What is a Sprint?
07:08 - 22:32 — Learnings from Bet Builder (in-person model)
22:32: - 24:58 — Thoughts from Lewis Bamber
24:58 - 29:16 — Learnings from Bet Builder (in-person model)
29:16 - 33:28 — Learnings from Super 6 (remote model)
33:28 - 34:52 — Thoughts from Arron Sekhri
34:52 - 39:48 — Learnings from Super 6 (remote model)
39:48 - 44:19 — Pros, cons and future learnings
44:19 - 56:13 — Questions
“I don’t think you could have done a better job orchestrating us through the process – especially given the added challenge of running it remotely – and with just the right balance of keeping it fun whilst getting the job done…”
— Simon Gregory | Sky Games Director