Yorkshire Ballet Institute.

Client:

Lucy Emery — Yorkshire Ballet Institute

Background:

In 2016 I was approached by ballet dance teacher, Lucy Emery, to create a new classical ballet brand. Lucy danced with The Royal Ballet, Birmingham Royal Ballet and Norwegian National Ballet. She has also danced as a member of Ballet L'Opera National de Bordeaux in France and Scottish Ballet back in the UK.

I wanted to produce something elegant and timeless while providing a history of Lucys Yorkshire routes. My idea for the logo itself was to fuse a Yorkshire rose and a birds eye view of a tutu.

Additionally, I created a website and print collateral to help her business grow.

Responsibilities: Art Direction, Research, Branding, Prototyping, Design, Web Build.